Recently, I was interviewed by one of my favorite online dance magazine, Dance Informa! Read about my tips for dancers when it comes to using social media.
Trust me, I'd never thought I'd say this in a million years, but I kind of miss grad school. Yes, it was probably one of the most difficult and challenging times of my life. I spent a lot of times questioning my field of study and doubting the very ideas that brought me to a dance career. I can't count how many times I broke down in front of my classmates, professors and family. There was even a time when I swore that I hated dance and told the chair of the department that "it all looked the same to me."
Quite the drama queen, right?
BUT graduating with an MFA in Dance meant a thesis that stirred my professional interest in social media and working along side supporative faculty and classmates. It was the GREATEST experience ever and showed me what kind of challenges I was willing to take on.
Though I work no longer work full-time in dance, I use my MFA on a daily basis as a Social Media Strategist.
DISCIPLINE - I'll never back down from finding the right process and building a solid foundation in any social media strategy, no matter the client. Identifying best practices and using proper technique is just as necessary in a dance studio as it is in working in an office chair at a digital agency. You put in the hours and dedication to get the next level as you're constantly training for further success.
IMPROVISATION - Things don't always work according to plan. Your client changes his mind over the creative campaign, your marketing calendar has to be revised due to a trending topic or Facebook has changed its algorithm once again! A dancer and social media strategist has to know when to break convention and be flexible to change. How else will we break new ground in our work?
PERFORMANCE - Just has a dancer's goal is leave the audience entertained, connected to their performance, and lead to future sales for the company, social media managers strive for the same results. We have our own corps de marketing. Each person's ideas and solutions becomes a unified work of socially-driven art that will trigger the audience, digital or not, to respond to what's just been posted.
Working in social media, I'm doing my own kind of digital dancing and choreographing to engage global audiences! I have no idea where else it will go, as technology and my curiosity in both dance and social media grows. However, it's my Dance MFA that deserves all of the credit in bringing me on this incredible path.
Need a social media manager for your business? I have 4 years of experience and am ready to build your social accounts!
Here some examples of my work:
Need a ballet or contemporary dance teacher for your studio or school? I do that too!
Let's see if we're a good fit for each other. Send me a message!
Do Artists Need a Personal Website? Um, YES!
A personal website is home base for all your social media accounts and a place to showcase your professional portfolio. These days, you have the ability to do it yourself for a reasonable price. Here are my top 3!
1. Squarespace - Best option for artists. The templates are designed to enhance your work! Clean and sophisticated looks with every function you could need for your website including ecommerce abilities. My favorite part might be the customer service! You'll get a response from a human within 24-hours of submitting your ticket. AND they don't answer back with an annoying link where you have to scroll endlessly to find your answer. It's the simple things in life, such as an answered question, that I love!
2. Wix - Another great option with desirable templates and It's really just a matter of taste why it's number 2 for me and not 1. I just think Squarespace is more aesthetically pleasing! I've not heard anyone complain about using Wix because it has all the essentials.
3. Wordpress - You might need to get a little from a website designer/coder to help out if you don't find a template to your liking. However, Wordpress has been around longer than the other two and is your basic go-to website builder. They have the experience in longevity, but be on guard of spammy comments!
You're website should look alive and move!
Make sure to consistently update your website with new work and information. A blog is a great way to secure new content for your site and give people a reason to keep visiting it. Whether you're an artist or not, stunning images and video are a must to provide a strong understanding of who you are and what you do as an artist.
Did I leave anything out? Let me know in the comments below!
Go on, and don't be afraid to self-promote!
We can all relate to tackling many projects at one time. It's the artist's way! Even though my day is largely spent online, promoting dance, it doesn't make sense to continue being on the computer if I'm not ever away from it. Just watching videos of dancing and seeing hundreds of inspiring videos online is not enough to satisfy my dance belly.
Dance Away From the Keyboard!
We are supposed to move! I don't care who you are and what you do, just please move. For someone that's considered active, even I have to remind myself to move sometimes. Sitting at the computer can be a killer! Computer and phone screens can be this hypnotizing obsession whether you're on there for work or pleasure. Balance it out with a good beat and some funky moves. Dance it out, Kevin Bacon style.
To practice what I preach, I'm performing this Friday night, downtown LA for A Piece of Body vol.2 "Mirror". I composed a little solo where I get to wear a silver suit and dance around to my favorite band, Failure. What could be more awesome than that?
Staying true to my social media dance studies, the piece will carry on themes about the created online identity with the computer screen being the new mirror. Let's face it, kids today probably take more #selfies than looking in the mirror. (I'm probably included as one of these 'kids' but I'm not ready to admit it yet.)
Anyways, screw this and let's go dance.
For this collaboration of poetry and dance, I had the poet choose one of her poems for my dance image. Here is what she saw...
because it is not the bed i want
but large timbers above my head derived
from my dreams, and a baby
wailing in need of my steady calm. because it is a day
with rain i will need a drink
on a veranda and a hamburger
from a hole-in-the-wall place
i’ll say my dad would like because
it is his way to reach for something true.
because i have tried to do this, too, i have lost
myself in the treehouse mirror. that’s why it is not
the bed that i want. that is why there’s too much
sheet between us.