Trust me, I'd never thought I'd say this in a million years, but I kind of miss grad school. Yes, it was probably one of the most difficult and challenging times of my life. I spent a lot of times questioning my field of study and doubting the very ideas that brought me to a dance career. I can't count how many times I broke down in front of my classmates, professors and family. There was even a time when I swore that I hated dance and told the chair of the department that "it all looked the same to me."
Quite the drama queen, right?
BUT graduating with an MFA in Dance meant a thesis that stirred my professional interest in social media and working along side supporative faculty and classmates. It was the GREATEST experience ever and showed me what kind of challenges I was willing to take on.
Though I work no longer work full-time in dance, I use my MFA on a daily basis as a Social Media Strategist.
DISCIPLINE - I'll never back down from finding the right process and building a solid foundation in any social media strategy, no matter the client. Identifying best practices and using proper technique is just as necessary in a dance studio as it is in working in an office chair at a digital agency. You put in the hours and dedication to get the next level as you're constantly training for further success.
IMPROVISATION - Things don't always work according to plan. Your client changes his mind over the creative campaign, your marketing calendar has to be revised due to a trending topic or Facebook has changed its algorithm once again! A dancer and social media strategist has to know when to break convention and be flexible to change. How else will we break new ground in our work?
PERFORMANCE - Just has a dancer's goal is leave the audience entertained, connected to their performance, and lead to future sales for the company, social media managers strive for the same results. We have our own corps de marketing. Each person's ideas and solutions becomes a unified work of socially-driven art that will trigger the audience, digital or not, to respond to what's just been posted.
Working in social media, I'm doing my own kind of digital dancing and choreographing to engage global audiences! I have no idea where else it will go, as technology and my curiosity in both dance and social media grows. However, it's my Dance MFA that deserves all of the credit in bringing me on this incredible path.